Alejandro M
says…

I really enjoyed every moment.

“I really enjoyed every moment of it,” says Alejandro M, the new British Smoothie Champion. “Winning this award means the world to me, and is what I’ve always wanted to achieve in my professional career. It gives me a great feeling of satisfaction, confidence, credibility and so much joy! Thank you to everyone who voted for me.”

Audience participation was also key to the results of the prestigious Innovation Challenge Awards. Designed to promote and celebrate new ideas in the market place, it attracted over 50 entrants this year. The 17 short-listed finalists, decided by popular vote at the Innovation Challenge Showcase on lunch!’s opening day, were invited to pitch their new innovations to a panel of industry judges in the Menu Innovation Theatre on
Friday 25 September.